Find out more about the creator and the company

In 1985, Frank Bichon is 25 years old, he founds a company whose goal is to develop and make use of the innovations in terms of sound quality for the ligatures designed by his father Serge Bichon, Professor Emeritus of saxophone at the Conservatory of Lyon, France.

From the very beginning, Frank has developed a distribution network which quickly has been spreading worldwide.

Frank Bichon has always been looking for the passion, the product’s quality and comfort for the musicians, building on innovation.

After graduating in European management in England, Frank Bichon developed a diversification strategy, with the goal of providing the widest range of products as a high-end designer and manufacturer of wind instrument’s accessories.

Frank Bichon spends 4 months a year in professional fairs in the whole world to promote the French expertise of BG, but also to discover and listen to the musician’s expectations in order to design and develop new products.

The BG brand provides 300 products, sold in 80 countries, exports 85% of his production, sell 1 product per minute in the world (1/3 are sold under the brand name of an instrument’s manufacturer).


Serge and Franck Bichon
Lyon, France


1985 : Introducing the 1st range of ligatures for saxophone and clarinet.
1987: Launch of the1st range of straps and accessories for saxophone and clarinet.
1996: Introducing the 1st accessory range for double reeds and guitars.
2002: 1st accessory range for flute.
2006: First range of mouthpieces and accessories for string instruments.
2007: Launching of accessories for Piano and Brass Band.
2011: Introduction of the DUO ligature.
2013: Presenting the 1st range of high-end straps for electric guitar.
2015: Design of the first Merchandising and Bag Collection.
2016: Introducing the Rose Gold Ligature.
2017: Launching of the DUO Ligature for saxophone soprano.